Don't do this to Sam,” receiving nearly 800 likes. One such example comes from Facebook user Javier Gokou, who posted an image (shown below) alongside the comment, “This design looks so bad! It's lazy and it looks like it came out of a CalArts style show pitch. The Froot Loops Facebook page then posted a picture of the new Toucan Sam to their feed on May 8th, 2020, with the caption, “Meet Toucan Sam | Explore the excitingly colorful and frooty Froot Loops world #ThroughTheLoop.” The image (seen below) received 7,300 likes (5,200 of which were angry and 1,000 sad), 4,800 shares and 3,400 comments.įollowing this post, numerous users began commenting on the image and voicing their opinions with a mix of love and hate.
Comments, likes and dislikes have since been disabled on the video. The art style is a mixture of photography and cartoon animation, and many have made note of the similarities between this new style to that of certain CalArts animation like Steven Universe. In the video (featured below), Toucan Sam greets a pair of kids who are seated at a table eating breakfast, which includes a box of Froot Loops with the older mascot design.
On May 5th, 2020, the Froot Loops YouTube channel uploaded a commercial titled, “Toucan Sam's Froot Loops World,” that included the redesigned Toucan Sam. The redesign for Toucan Sam was originally teased on May 2nd, 2020, via the Froot Loops Instagram account, noting the debut would be revealed at the 2020 Kids Choice Awards with the caption, “New Toucan Sam. After promoting the new mascot on Froot Loops’ social media, users online reacted with a mixture of backlash or support about the design change through online discussion and memes.
In early May 2020, the cereal company released a new commercial featuring a redesigned Toucan Sam with a drastically different cartoon style, light blue head, animated mouth with teeth and a rainbow color gradient on his beak. Toucan Sam Redesign refers to the controversy surrounding Kellogg’s decision to redesign the iconic mascot of Froot Loops, Toucan Sam. Toucan sam, redesign, mascot, cereal, kellogg's, froot loops, nickelodeon, kids choice awards, event, controversy, javier gokou, jonas vestre, carldoonan, fristdynamo, vailskibum94 Overview
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